Mandiri bank seems to foresees the big opportunity of e-money business this year. This one of big stated owned bank is optimistic to release around 7.2 billion e-money card by the end of 2016.
Rahmat broto, senior vice president of e-money mandiri bank is quite confident with the target of achievement looking to the fact that mandiri shares the majority of 60% market share of e-money business.
This year, in the first quarter of 2016, mandiri bank reaches 45.5% increase of e-money around 495 million rupiahs higher than last year of which they only reached 14.14% of e-money business.
There are some strategies applied to expand the business like co-branding with another banks. So far mandiri has made the cooperation with jateng bank and plan to cooperate with banten bank too.
Meanwhile another big private sector BCA bank also seek to expand the same business. BCA itself shares around 30% of market. According to its manager head of consumer card, santos BCA plans to raise 20% increase of e-money business this year.
E-money market has been the promising bank business prospect through the progress of technology which demand the use of it like toll pay, buss way e-money, train card and money others. The breakthrough of government to provide the easiness for public transportation has resulted on the high demand of e-money.
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