Sun Life Insurance Incorporation, a company engaging in finance and insurance starts to focus on its strategy promoting its product by means of blogger. Sun life has already begun trips to the cities to train the bloggers targeting 50 bloggers each to elaborate their product with expectation to enlarge consumers knowledge about the product upon looking for the information in the internet.
According to assistant of the vice president of branding & communication Sun Life incorp, bloggers have the capability to write and convincing the customers to use the product. This will be the big opportunity for the company to trawl more costumers since the user of insurance is still low in the country meanwhile it has the big market segment.
The choice of using blogger was taken by sun life base on the fact that the average of customer behaviors will take around 5 months before deciding to use the insurance product. It's not because of less preference on the product but more on the less information provided. Within the estimated 5 months period, the customers are mostly looking for the information in the internet. It is the role of blogger to explain about the product well detailed, comprehensive thus the opportunity of product sale will be increasing.
No comments:
Post a Comment