8/31/2016

Top 3 Secrets of Gojek's Cooperation With Banks That Start ups to Imitate

Top 3 Secrets of Gojek's Cooperation With Banks That Start ups to Imitate

Gojek has turned to be one of biggest start up in the country just like kaskus.
The business  revolution of gojek to change traditional system of motorcycle transportation mode for passenger by means of online system has brought the start up to be a big company.

Gojek which has expanded its wings on various service like delivery of package, foods contineues to win the attention of public. In aline with this it innovate the payment system through the releasing of gopay in collaboration with around 7 banks.

According to gojek's seo nadiem makarim,here are the top three secret of gojek to win the cooperation with bank

1. The first secret of gojek to facilitate the business partnership with bank is to convince the bank that gojek can bring large user base that helping the convenience of customers and busines strategy. For nadiem partnership with bank is simillar to other institution. The company has to highlight the values convincing the bank's for parnership.


2. The second is start up has to withold unique technology, unique and special of which bank doesn't have.


3. The third factor is the start up has to embroil in business of which the bank incapable to focus in operational area. For instance the start up reaches the isolated area or villages.


Karim elaborated that one of big chemistry of gojek with banks is that the company becomes the bridge to help the financial company to other party. Gojek helps alot to support micro business and even the drivers of gojek themselves.

The success of gojek for partnership with bank is the good precedent for startups alluding to the fact that startups' main obstacles is to gain fundraising for their business. Some banks are nonetheless hesitate to release the fund credit. The director of mandiri bank, kartika widjoatmojo explicitly stated that mandiri bank won't sponsor the startup since they do not have clear and stable revenue. 

According to kartika, the best resolution for fund support of start up is venture capital. It is because the venture capital focuses more on prospective of the company in the future unlike bank who tend to concern on real reveue gained as the indicator of credit expediency.

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