PT rajawali nusantara Indonesia (RNI) entered the e-commerce sector through their novel product pasarprodukbumn.com.
This stated owned company envisions the opportunity of ecommerce sector which has the large market scale 40% and continue to be the trend choice.
Director of RNI didik prasetyo alluded to the data of of international data corporation (IDC) the ecommerce market share in indonesia continues to increase compared to other neighbor countries malaysia 14%, thailand 22% and Philippines 28%. RNI seems to understand the potentiality of this sector which are previously dominated by private companies such as lazada, bhineka, blibli and many others. The flourishing of ecommerce in such away is a disaster for conventional stores of which this novel marketing and purchase of goods have nonetheless changed the behavior of customers to online trend.
The launch of RNI ecommerce site pasarprodukbumn.com becomes the means for stated owned enterprises to market their products and aiming for bigger profits than the old ways conventional means. Pasarprodukbumn.com will be also utilized to market the products overseas. This will provide ease for the customers both local and international to purchase the products marketed through ecommerce. DIdik explained that the launch of the site will encourage the populist economic cooperation which will be performed by micro enterprises, partners of stated owned enterprises.
RNI director claimed that potential of micro enterprises is approximately 92.372 trained partners with total amount of disbursed Rp 2.32 trillion.So far, total of SOE join pasarprodukbumn.com are 24 partners which are PPTN VIII,Phapros, indofarma, pt pal indonesia, BNI, BRI and Mandiri.
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