Alibaba one of large e commerce company seriously expand their business in indonesia. Through its vice president director, joe tsai, alibaba will concern more in e commerce sector business in the state through lazada.
There are some factors making Indonesia becomes the main target namely:
The first, Indonesia is the country with higheset population in south east asia. Much more important, the consumers in indonesia are relatively young compare to china. Mostly they are below 35 years old.
Seond, Indonesia has the large user of smartphone for online shopping which is different with other countries which prefer using pc or laptop. Meanwhile according to chamber of trade and commerce(kadin) the amount of internet users in the country grows faster of which until 2016 there has been around 80 millions. It is predicted by 2020, the total users will reach 215 millions.
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